Unlocking the US market
Unlock Global Trading Opportunities: Join Our “Trading with the US” Event!
Are you ready to tap into one of the largest financial markets in the world? Whether you’re an experienced trader or just starting, this event will provide you with valuable insights into trading with the US.
Key areas covered:
1.Best US Marketing Strategies – This presentation will provide pertinent information about the US market and how best to develop a strategy to start or grow sales in the US. Attendees will learn specific elements of step-by-step planning in order to better understand and approach the US market. The presentation will use specific case studies of companies who have successfully developed the US market and discuss the challenges that were encountered during the development process.
Specific topics will include:
- Overview and recent trends in the US market
- Important market research topics on which to focus
- Developing your marketing “Story” and “Pitch” in an Americanized fashion
- Determining client/partner targets and best marketing channels
- How to complete “Follow-Up” with an American
2. Minimising Legal Risk in the U.S. – This presentation will cover the key legal considerations for U.S. business expansion. The aim of the presentation is to help businesses to minimise their exposure to potential legal risks when trading with the U.S.
Specific topics will include:
- Use of American Lawyers
- Understanding the U.S. Market
- Intellectual Property Rights
- Contracts
- Setting up a U.S. Company
- Product Liability
Meet the Expert- Best US Marketing Strategies :
Steve Lanier, American World Services Corporation
Steve Lanier has been actively helping European SMEs for over 25 years to develop the United States as an export market. Since the establishment of American World Services, he has worked with hundreds of companies and organizations developing their marketing activities in the United States.
He brings years of expertise in developing customized strategies for each of AWS’ clients, and he frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market. Mr. Lanier has a Masters in International Affairs (international trade and development) from American University in Washington, DC, and a B.A. in Communication from Bethel University in Minnesota.
Meet the Expert – Minimising Legal Risk in the U.S:
Tom Thorelli, Thorelli & Associates
Tom Thorelli is a US lawyer with thirty years of experience working with small- to medium-sized UK companies in minimizing legal risk when doing business in the United States. Thorelli & Associates combines a broad range of expertise in the fields of intellectual property law, contract negotiations, corporate law, acquisitions, product liability preventive management, and immigration; all with small-firm attention to detail and customer service to create tailored legal solutions for its clients.
The firm’s clients range from high-tech startups to companies with software applications, telecommunications, medical devices, automotive and aeronautic industries, consumer products, security technology, consulting services, etc.
Over the years, Thorelli & Associates has assisted over one thousand foreign companies in properly structuring their entry into the US. Tom has a close working relationship with DIT offices throughout the UK. He is often invited to speak about an array of legal issues, including immigration, product liability preventive management, contract negotiations, etc.
Don’t miss this chance to expand your trading knowledge and skills with insights directly from the experts. Sign up now and prepare to take your trading to the next level!
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